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The Deadliest Mistake You Could Do While Using Social Media For Business.

28 Oct
2017

The Deadliest Mistake You Could Do While Using Social Media For Business.

It is true that the decision to start using Social Media for Business is one of the best decision you could make (if you are not using it already). But, Do you think everyone’s making money on social media?

Well, most of the businesses are just wasting their time and money on social media. Isn’t that right?

Ever Wondered why?

They all fell for the same mistake. you know what that is?

They try to sell every time they post anything. Here is our product, buy this, products on sale and our services are the best are all you are going to find on their Social Media Pages and ads.

Social Media is all about attention, if you can grab the attention of your potential client, you can get business. If not, you are done.

Do you think you can get your client’s attention just by posting promotional content?

An average Human’s “9-second attention span” would like to Disagree with you on that. Then what is the key to getting your client’s attention on social media?

 

Don't always sell while using social media for business

Well, don’t just post about yourself or your business. Mix your promotional posts with genuinely useful content. A ratio of 90% useful to 10% promotion seems fair.

 

Businesses should provide value to their customers by posting useful content on social media that can solve any of their problems. Or make campaigns that are not asking people to buy your product but educating them in some way.

Eventually, people frequently visit their social media pages, and when they post something to market their business or product, people are more likely to buy from them and stay as a loyal customer.

 

Why giving value is necessary?

Giving value to your potential clients with useful content is based on a very powerful psychological trigger, “The Reciprocity Principle“. It says that we are more likely to pay back when we have already received something from someone. In simple words, if Steve does a favor for you, you are more likely to give back a favor.

In the same way, when using social media for business, your potential client is more likely to buy from you if you have provided him value first in the form of useful content. No one like to be that person who only takes favors from others, it’s like a duty to reciprocate.

Like it or not, it’s how our brain is wired and you can take advantage of this hack while using social media for business.

Reciprocity principle - using social media for business

 

 

How to Give Value?

Giving value doesn’t necessarily mean that you should start posting funny pictures and memes on your social media pages.

First of all, you need to define who your ideal client is. You can’t go for everyone, not everyone can be your customer so you have to understand this fact. To define your ideal client, you need to answer these questions:

  • Where does your ideal client live?
  • What does he do?
  • What is the age range of your ideal customer?
  • Is your product/service gender specific?
  • What is he struggling with?
  •  Their top 3 daily frustrations?
  • What do they desire the most?
  • Which problems are your products/services going to solve for them?

 

Reach Ideal Customer using social media for business

 

Once you have a clear picture of your ideal customer and what problems they have (relevant to your business) you will be able to see so many ways you can add value to their life.

Word of caution: Don’t try to go way out of your business domain.

Outfitters, A fashion brand in Pakistan tried to make such campaign once. You know what they came up with as a clothing brand? See for yourself:

Outfitters using social media for business - Irrelevent Campaign

Yup, you saw it. They created an awareness campaign for Congenital Heart diseases in Children. It didn’t become successful as expected and they moved back to their old BUY FROM US pattern.

It’s The perfect example of what not to do if you intend to make profits using social media for business.

Let me give you some examples of how to do it right.

 

Case Study of a car dealership

Japanese cars are a hot favorite these days in Pakistan due to their low cost and added features as compared to locally assembled vehicles. A lot of dealers are conning people by purchasing super cheap accident cars from the auction and selling them after refurbishing here in the market rates.

Every dealer would claim that others are doing it but not us, but almost everyone does it.

Now – One Car dealership named “Tariq Cars” (situated in Lahore) started an awareness campaign about this. They made a video of how these cars are imported in shattered condition and sold to people after being repaired at higher rates.

The interesting thing is, they didn’t deny importing such vehicles, and instead they gave people a message that if you want to but such cars you can get them from us at cheaper rates than market.

Now imagine – You saw that video and you want to buy a Japanese car.

What would be your next move?

Would you buy from a liar who would sell you cheap car at high rates or you would go to someone credible like Tariq Cars who made you aware of such scam?

At least, I would go to someone trustworthy, so I know I am not wasting my money.

 

What “Tariq Cars” actually did?

This car dealership identified their audience and what concerns them while purchasing a car. Then they became an influencer by talking and educating their audience about a taboo; no other dealer would dare to talk about on social media.

Tariq Cars Using Social Media for Business - Best Practices

This Campaign about accidental cars made them Famous in the local Car Market. CEO “Tariq Mehboob” got two interviews on NEWS channels and they are certainly doing well on social media with 175K followers on Facebook.

Isn’t this great what you can achieve with being an influencer in your niche.

 

The Secret Formula for success.

If you plan on using social media for your business, stop pushing people to buy from you in each post.

Leave the formula “ask, ask, and ask” and switch to “give, give, give and then ask.”

If you don’t give value to your followers, they won’t give you business in return.

Are you too stubborn to change? Then stop complaining that social media doesn’t give results for your business.

Let us know what you feel about giving value to your customers. Share your thoughts in comments below.

Share your experience if you want to add anything to this concept.

About Us:

We are a digital marketing agency in Pakistan, working with both National and Internal Clients. No matter if you are from Pakistan or United States, we can help you get the best out of Social Media and Digital Marketing.

 

Want to Start Using Social Media for Business?

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Usama Shahzad

Usama Shahzad
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32 Comments

  1. erika | April 27, 2018 at 2:47 pm

    never thought of social media as deadly but you are soooo right. I get annoyed when I follow someone and all of their stuff is a pitch sometimes you just want something to brighten your day. something fun.

    Reply
    • admin | April 27, 2018 at 7:34 pm

      Social media is definitely not deadly but when using social media for business, it can prove deadly if you always post promotional content. People would stop looking at your posts eventually!

      Reply
  2. Soumita | April 27, 2018 at 3:38 pm

    Nice and really helpful post

    Reply
    • admin | April 27, 2018 at 7:35 pm

      Thanks soumita 😊

      Reply
  3. Dee | April 27, 2018 at 4:29 pm

    Love the “give, give, give” concept. Build trust with someone, don’t’ just jump into a sales pitch.

    Reply
    • admin | April 27, 2018 at 7:40 pm

      Exactly, we as humans like to do business with people we like and trust.

      Reply
  4. Juli | April 27, 2018 at 4:48 pm

    Social media for business have changed so much so thanks for sharing this.

    Reply
    • admin | April 27, 2018 at 7:36 pm

      Thanks juli 😊

      Reply
  5. Evelyn | April 27, 2018 at 5:11 pm

    Hmm this is partly true anyway we look at it. Thanks for sharing.

    Reply
    • admin | April 27, 2018 at 7:37 pm

      I would definitely like to know how well it works for you!

      Reply
  6. azzama | April 27, 2018 at 5:38 pm

    90% and 10% sounds interesting…will follow and see for myself how well it works for me.

    Reply
    • admin | April 27, 2018 at 7:40 pm

      I would definitely like to know how well it works for you 😊

      Reply
  7. Nayna Kanabar | April 27, 2018 at 6:58 pm

    This is a very education post using social media for business. I totally agree that brands should not inundate their clients with just deals and sales but offer advise and support too relevant to the business.

    Reply
    • admin | April 27, 2018 at 7:42 pm

      Thanks nayna, I would love to know your experiences 😉

      Reply
  8. Paul | April 27, 2018 at 7:29 pm

    Great article. Offering clients free information or help in anyway can help develop trust with said clients and in return create long lasting relationships. Thanks for sharing!

    Reply
    • admin | April 27, 2018 at 7:42 pm

      Thanks Paul 😊

      Reply
  9. Melissa Lucy | April 27, 2018 at 8:29 pm

    This is actually SO helpful to me because I run a small business and use my blog to promote it as well as other social media. Thank you!

    Reply
    • admin | April 27, 2018 at 8:33 pm

      Thanks Melissa, I would love to hear your experience with providing value to their customers through blog and social media!

      Reply
  10. Heather | April 27, 2018 at 8:29 pm

    I couldn’t agree more with this! I tend to unfollow those businesses that only sell, sell, sell.

    Reply
    • admin | April 27, 2018 at 8:34 pm

      Even as a marketer, i get annoyed by the bombardment of ads on me everyday. So i like to stand out of the crowd by providing value!

      Reply
  11. Masha | April 27, 2018 at 8:38 pm

    This was brilliant! As a consumer it annoys me to no end when I see mainly content focused on sales with absolutely no added value. Using social media for business is pretty much essential in today’s consumer world, however there is a right way and a wrong way to do it. This post was very informative and on point!

    Reply
    • admin | April 27, 2018 at 8:41 pm

      Thanks Masha 😊

      Reply
  12. Holly | April 27, 2018 at 9:41 pm

    Love this! I just started my blog and IG account, so this is really helpful!

    Reply
    • admin | April 27, 2018 at 9:53 pm

      Thanks Holly 😊

      Reply
  13. Anita | April 28, 2018 at 1:45 am

    Thanks for the helpful tips. What a wealth of information!

    Reply
  14. Cadina | April 28, 2018 at 2:57 am

    Thanks for sharing this post, it is very helpful.

    Reply
  15. Gia | April 28, 2018 at 6:00 am

    I don’t like use social media for business. Social are only an amazing hobby.

    Reply
  16. Soma Mukherjee | April 28, 2018 at 11:10 am

    Such an informative and helpful post thanks for sharing.

    Reply
  17. Victoria | April 28, 2018 at 5:58 pm

    Quite informative! Going back to tweak so many things that are wrong on my IG and Pinterest.

    Reply
    • admin | April 28, 2018 at 6:19 pm

      Good to know, I would love to hear your story when you apply this principle 😊

      Reply
  18. Ramona | April 28, 2018 at 10:58 pm

    This is great information. It is important to be aware of businesses that just only wants to sell things to you.

    Reply
  19. AC | May 3, 2018 at 11:38 am

    It’s so easy to get lured into what you think is valuable content and you end up just getting hoodwinked into a sales ad. Great post!

    Reply

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